北门-1 — nowhere

The North Gate 北门麻辣烫

Malatang, as the most common snack in China, has a concrete style in public perception. Interestingly, almost every college student in China remembered there was a Malatang at the north date of their college, and that became a part of college life. Therefore, the brand of Beimen continues this memory, whereas the brand style refers to hotpot’s design approach to come up with an eye-catching style to mark this common snack.
麻辣烫作为中国最常见的小吃，长年以来在客户认知里有了具象的风格，有意思的是，每个人的学生时代都会有一个在大学北门的麻辣烫，成了大学生活中的一个记忆点，而北门这个品牌就是延续了这一份记忆，在设计上更多参考了火锅的餐饮设计风格，以亮眼的风格标注这一普遍的小吃类型。