一根筋-1 — nowhere

Tendon Rice Bowl 一根筋蹄筋丼

Tendon Rice Bowl, serving high-end simple meal, the main dish refers to Donburi (Japanese rice bowl), and made an innovative Chinese rice bowl. The overall brand appeal is simple and direct, use tendon’s Chinese character as the key design element, and repeating the arrangement to strengthen the brand concept. The black and white tones reinforce the concept of Tendon Rice Bowl, which also indicates a direct attitude of the brand.

一根筋蹄筋丼，高端简餐，主餐参考日式丼饭，做了创新的中式蹄筋丼。整体品牌诉求要求简单直接，以蹄筋为最主要的文字设计元素，进行重复的排列来加强这一品牌概念，黑白色调加强了一根筋的概念，和直接的态度。