IES is a business unit of ByteDance, includes the majority of internet entertainment products. The overall design is shaped with young design language. The graphics refer to the test tubes of chemical experiment. The vivid colors of the test tubes imply various products’ incubations. Design vitalizes the business unit with internationalized perspectives.
IES是字节跳动的一个业务板块,主要包含了娱乐类的互联网产品,整体设计在年轻的设计语言上进行了塑造,图形参考了做化学实验的试管,在这个试管里五颜六色的色彩表现了正在孵化的各种产品,设计让此业务板块表现出了具有国际化的表现。














