NoWHERE DESIGN (NO) IS AN
BRANDING AGENCY BASE IN BEIJING.
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The North Gate 北门麻辣烫
Malatang, as the most common snack in China, has a concrete style in public perception. Interestingly, almost every college student in China remembered there was a Malatang at the north date of their college, and that became a part of college life. Therefore, the brand of Beimen continues this memory, whereas the brand style refers to hotpot’s design approach to come up with an eye-catching style to mark this common snack.
Malatang, as the most common snack in China, has a concrete style in public perception. Interestingly, almost every college student in China remembered there was a Malatang at the north date of their college, and that became a part of college life. Therefore, the brand of Beimen continues this memory, whereas the brand style refers to hotpot’s design approach to come up with an eye-catching style to mark this common snack.
